What’s this course about?

Freelancing is more than just designing—it’s about mastering the art of business. “Freelance Advice” is a free mini-course designed to equip aspiring and seasoned freelancers with the knowledge and skills to succeed in the highly competitive design industry. You’ll learn how to position your services, set yourself apart, and build a long-lasting freelance career that thrives on client relationships and business acumen.

In this course, Jesse walks you through the key components of freelancing, from finding clients to pricing your services effectively. You’ll learn how to move away from selling services and focus on selling outcomes—ensuring that clients see your work as an investment, not just another expense. Each chapter is packed with actionable strategies, tips, and real-world advice to help you build a sustainable and profitable freelance business.

This course covers:

1. Welcome to the Free Mini-Course – Start your journey with insights into what makes freelancing different from traditional employment, and get an overview of the path ahead.

2. Services vs. Outcomes – Learn the critical difference between selling services and selling results. Understand how to position your work as an outcome that clients can’t refuse.

3. Your Work as an Investment – Discover how to frame your work as a high-return investment for your clients, increasing your perceived value and your rates.

4. Finding Clients vs. Making Clients – Learn the difference between chasing clients and creating opportunities. We’ll explore strategies to attract clients instead of constantly searching for them.

5. Pricing Yourself – Understand how to confidently set your rates based on value, not just time or effort. You’ll gain insight into the psychology of pricing and how to stand firm in your worth.

6. Freelance Tips & Tricks – This chapter is a collection of practical advice on productivity, client management, and staying organized, so you can streamline your business and free up more creative energy.

7. The Biggest Piece of Advice You’ll Ever Receive – A powerful final lesson that synthesizes the core ideas from the course and gives you the single most important takeaway for long-term success as a freelancer.

Requirements

There are no formal requirements for this course, but it’s helpful to:

• Have a basic understanding of design principles and tools (UI/UX or other creative fields).

• Be ready to take actionable steps in your freelance career, whether you’re just starting out or looking to level up.

• An open mind and willingness to rethink how you approach freelancing, pricing, and client management.

Who is this course for?

• Aspiring Freelancers: If you’re just starting out, this course will provide you with the fundamental knowledge and strategies needed to set up a successful freelance business.

• Experienced Freelancers: Even seasoned professionals can benefit from rethinking their approach to pricing, positioning, and productivity. This course offers fresh perspectives and advanced strategies to help you scale.

• Designers in Transition: If you’re transitioning from a traditional design job to freelancing, this course will guide you through the mindset shift and practical steps to making that change.

• Entrepreneurs and Solopreneurs: Not just for designers, this course can benefit anyone looking to sell services as a freelancer, from marketers to developers and beyond.

FAQs

Q: How long is the course?
A: This mini-course is designed to be completed in a short amount of time. With 7 chapters, each packed with valuable insights, you can expect to finish it in just a few hours, but its lessons will last a lifetime.

Q: Is the course free?
A: To access this course you must be a member of our Design Champs+ group

Q: Do I need to have clients already to benefit from this course?
A: Not at all! Whether you’re just starting to look for clients or you’ve been freelancing for a while, the course will give you actionable strategies to attract and retain the right clients.

Q: Is this course only for designers?
A: While the course is tailored to designers, the principles apply broadly to freelancers across creative fields—marketers, developers, writers, and more.

Q: What do I get from this course?
A: You’ll walk away with a clear understanding of how to position yourself in the market, set competitive rates, and find clients who value your work. Most importantly, you’ll learn the biggest piece of advice that could change the way you freelance forever.